TV ads

‘L’amour’, a TV Commercial from Intermarché to present its new advertising campaign

A funny TV Commercial from Intermarché tells the love story between a young man and a cashier at the French supermarket.

For the premiere of his new campaign, Intermarché made a TV Commercial of 3 minute in which tells the story of love between a young man and a cashier from the French supermarket.

The TV Commercial from Intermarché entitled ‘L’amour’ is the first work of the French multinational with its new agency Romance and have made the premiere in a big way, just before the release of the French version of “The Voice” in an advertising space where the average spot price of 30 seconds is around € 80,000.

Spot de Intermarché

This is how the viewers discovered the tender story of a young man who falls in love with a cashier and to impress it makes the decision to change from eating habits to start eating healthier.

Directed by Katia Lewkowicz, the TV Commercial from Intermarché presents the supermarket as a place to acquire a healthy living habit with fresh and seasonal products. History guides us through the evolution of the young man in his culinary skills before trying to invite the girl to have a date.

With a fresh and spontaneous narrative, the TV Commercial from Intermarché plays an emotional role to invite us to eat better and – of course – to make the purchase in the French supermarkets. A funny story crowned with the song “Love, love, love” by Mouloudji.



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