Branding
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The Grand Prix of Cannes Lions 2019
The Grand Prizes awarded at the Cannes Lions advertising festival. The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the…
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The Dove commercial aims to change the image of women in advertising
#ShowUs is the latest Dove commercial that aims to change the image of women in advertising. Dove has known how to find his own path in the field of advertising. It was around 2013 that he started with a simple…
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All the Grand Prix of Cannes Lions 2018
The Grand Prizes delivered at Cannes Lions, the best advertising festival. The Festival of Advertising and Creativity at Cannes has ended, better known as the Oscars of Advertising. It brings together all the world’s creative talent to choose the best…
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VW Beer, a Volkswagen beer special for drivers
VW Beer is the special Volkswagen beer to avoid drinking alcohol while driving. There are many car brands that carry out awareness campaigns on the use of alcohol while driving. The surprising thing is that a brand creates a…
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Discover the fonts of the most famous brands with Logofonts
Logofonts is a project that lets us know what are the typographies of the brands in their logos. The large multinationals devote many resources to caring for their brand image. Times evolve and logos must be adapted to new technologies.…
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Lacoste changes its cocodrile logo for endangered species
Lacoste changes its cocodrile logo to feature endangered species in limited edition collection. We like the new Lacoste proposal for this season. The French brand has launched a limited edition of its clothes changing the iconic cocodrile logo for…
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Great Females Graphic Designers: Paula Scher
We review the history of the Great Female Graphic Designers: Paula Scher. With Susan Kare we started a series of blog entries at telling advertising agency to talk about the great graphic designers of history. We saw that thanks to…
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Guide to choosing an effective brand name
These are the steps to follow to choose an effective brand name for our company or product. Choosing a brand name is one of those fundamental moments when we are starting a project. Either a name for a product, company…
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‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign
‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign very clean and creative. Often big budgets hide what is a priori a poor idea. It is not necessary to be creative, only show your product in the most spectacular way possible.…
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The original advertising support of Del Valle natural juices
The original advertising support of the Del Valle’s natural juices in a supermarket. The natural juices brand Del Valle has made a curious initiative in a supermarket in Rio de Janeiro. They used an original advertising support to advertise their products…
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