Branding

  • Rediseño KFC por Yay Abe

    KFC’s Image Redesign for its 50th Anniversary in South Africa

    KFC celebrates 50 years in South Africa and celebrates it with an image redesign of its famous buckets by talented illustrator Yay Abe. While in the rest of the world KFC has dropped its slogan to borrow from other brands,…

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  • Eslogan KFC competencia

    KFC uses those slogan of the competition during 48 hours

    The KFC slogan remains unused, and that is why the brand has decided to use those of the competition. For 64 years, the KFC slogan was “It’s finger lickin ‘good”, a slogan they stopped using in August 2020 to show…

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  • Who created the Apple logo?

    Who created the Apple logo?

    We analyze the history of one of the most recognized logos in the world to find out who created the Apple logo. The Apple logo has become one of the most recognized logos worldwide. The company behind the apple icon…

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  • McDonald's New Packaging

    The new McDonald’s packaging with minimalist illustrations

    McDonald’s new packaging modernizes its line with emotionally cheerful minimalist illustrations. If at the beginning of the year Burger King surprised everyone with a redesign of its brand and packaging, now it is the turn of its competition: McDonald’s. We…

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  • Salvador Dalí created the Chupa Chups logo

    How Salvador Dalí created the Chupa Chups logo

    We analyze the famous story of how Salvador Dalí created the Chupa Chups logo The Chupa Chups brand is undoubtedly one of the most recognized in the world. The Spanish company founded in 1950 by Enric Bernat is present on…

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  • Cannes Lions 2019

    The Grand Prix of Cannes Lions 2019

    The Grand Prizes awarded at the Cannes Lions advertising festival. The Festival of Advertising and Creativity of Cannes has come to an end. The Oscars of Advertising distribute their prizes to the best advertising campaigns. And is that all the…

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  • Campaña de Dove #ShowUs

    The Dove commercial aims to change the image of women in advertising

     #ShowUs is the latest Dove campaign that aims to change the image of women in advertising. Dove has known how to find his own path in the field of advertising. It was around 2013 that he started with a…

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  • Cannes Lions 2019

    All the Grand Prix of Cannes Lions 2018

    The Grand Prizes delivered at Cannes Lions, the best advertising festival. The Festival of Advertising and Creativity at Cannes has ended, better known as the Oscars of Advertising. It brings together all the world’s creative talent to choose the best…

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  • VW Beer, a Volkswagen beer special for drivers

     VW Beer is the special Volkswagen beer to avoid drinking alcohol while driving. There are many car brands that carry out awareness campaigns on the use of alcohol while driving. The surprising thing is that a brand creates a…

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  • Tipografías de los logotipos más famosos

    Discover the fonts of the most famous brands with Logofonts

    Logofonts is a project that lets us know what are the typographies of the brands in their logos. The large multinationals devote many resources to caring for their brand image. Times evolve and logos must be adapted to new technologies.…

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  • Lacoste changes its cocodrile logo for endangered species

     Lacoste changes its cocodrile logo to feature endangered species in limited edition collection. We like the new Lacoste proposal for this season. The French brand has launched a limited edition of its clothes changing the iconic cocodrile logo for…

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  • Paula Scher

    Great Females Graphic Designers: Paula Scher

    We review the history of the Great Female Graphic Designers: Paula Scher. With Susan Kare we started a series of blog entries at telling advertising agency to talk about the great graphic designers of history. We saw that thanks to…

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  • Choosign an effective brand name

    Guide to choosing an effective brand name

    These are the steps to follow to choose an effective brand name for our company or product. Choosing a brand name is one of those fundamental moments when we are starting a project. Either a name for a product, company…

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  • ‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign

    ‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign very clean and creative. Often big budgets hide what is a priori a poor idea. It is not necessary to be creative, only show your product in the most spectacular way possible.…

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  • Original Soporte Publicitario Zumos del Valle

    The original advertising support of Del Valle natural juices

    The original advertising support of the Del Valle’s natural juices in a supermarket. The natural juices brand Del Valle has made a curious initiative in a supermarket in Rio de Janeiro. They used an original advertising support to advertise their products…

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