Branding

The new Pepsi logo recovers the essence of the brand from the 80s. Pepsi celebrates 125 years. Little did pharmaceutical chemist Caleb Davis Bradham think when he sold his drink in New Bern, North Carolina, which 125 years later would…

The new image of Pringles is launched after 25 years without touching the brand image. There are really few brands that can afford not to change their brand image in 25 years. And more so in an era where technological…

We analyze the best Batman advertising campaigns throughout its history. The bat man is undoubtedly one of the most acclaimed superheroes in popular culture. Not surprisingly, the character created by Bob Kane is over 80 years old and is in…

“Say With M”, McDonald’s creates an alphabet from its logo and its packaging. The use of brand packaging to create letters and words is one of the most used practices in advertising. There are quite a few examples, the most…

The new collection of Aldi clothing adds to the fever for Lidl pieces and does so with a nod to the Nike slogan: “Just Done It” The democratization of social networks achieves milestones such as revolutionizing consumption in certain supermarkets.…

KFC celebrates 50 years in South Africa and celebrates it with an image redesign of its famous buckets by talented illustrator Yay Abe. While in the rest of the world KFC has dropped its slogan to borrow from other brands,…

The KFC slogan remains unused, and that is why the brand has decided to use those of the competition. For 64 years, the KFC slogan was “It’s finger lickin ‘good”, a slogan they stopped using in August 2020 to show…

We analyze the history of one of the most recognized logos in the world to find out who created the Apple logo. The Apple logo has become one of the most recognized logos worldwide. The company behind the apple icon…

McDonald’s new packaging modernizes its line with emotionally cheerful minimalist illustrations. If at the beginning of the year Burger King surprised everyone with a redesign of its brand and packaging, now it is the turn of its competition: McDonald’s. We…

 #ShowUs is the latest Dove campaign that aims to change the image of women in advertising. Dove has known how to find his own path in the field of advertising. It was around 2013 that he started with a…

Logofonts is a project that lets us know what are the typographies of the brands in their logos. The large multinationals devote many resources to caring for their brand image. Times evolve and logos must be adapted to new technologies.…

We review the history of the Great Female Graphic Designers: Paula Scher. With Susan Kare we started a series of blog entries at telling advertising agency to talk about the great graphic designers of history. We saw that thanks to…

These are the steps to follow to choose an effective brand name for our company or product. Choosing a brand name is one of those fundamental moments when we are starting a project. Either a name for a product, company…

‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign very clean and creative. Often big budgets hide what is a priori a poor idea. It is not necessary to be creative, only show your product in the most spectacular way possible.…