Branding

Advertising

Decathlon renews its corporate image and brand strategy

Decathlon renews its corporate image to begin a new brand trajectory. Decathlon has initiated the most ambitious brand change since its founding in 1976. Little did its founder, Michel Leclercq, think that with his small store in Lille he would…

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Marketing

Siemens global campaign presents its new brand identity

Siemens’ global campaign presents the new brand identity, an ambitious project that has been implemented for more than two years. Siemens is a German multinational that you surely know because it is present in our daily lives. It is a…

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Advertising

The new Pepsi logo on the occasion of its 125th anniversary

The new Pepsi logo recovers the essence of the brand from the 80s. Pepsi celebrates 125 years. Little did pharmaceutical chemist Caleb Davis Bradham think when he sold his drink in New Bern, North Carolina, which 125 years later would…

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Marketing

The new brand image of Pringles in 25 years: “Mind Popping”

The new image of Pringles is launched after 25 years without touching the brand image. There are really few brands that can afford not to change their brand image in 25 years. And more so in an era where technological…

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Marketing

The best Batman advertising campaigns

We analyze the best Batman advertising campaigns throughout its history. The bat man is undoubtedly one of the most acclaimed superheroes in popular culture. Not surprisingly, the character created by Bob Kane is over 80 years old and is in…

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Los mejores anuncios de McDonald's

McDonald’s alphabet with its logo and packaging

“Say With M”, McDonald’s creates an alphabet from its logo and its packaging. The use of brand packaging to create letters and words is one of the most used practices in advertising. There are quite a few examples, the most…

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Branding

Aldi presents its new exclusive spring clothing collection

The new collection of Aldi clothing adds to the fever for Lidl pieces and does so with a nod to the Nike slogan: “Just Done It” The democratization of social networks achieves milestones such as revolutionizing consumption in certain supermarkets.…

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Best KFC Advertising Campaigns

KFC’s Image Redesign for its 50th Anniversary in South Africa

KFC celebrates 50 years in South Africa and celebrates it with an image redesign of its famous buckets by talented illustrator Yay Abe. While in the rest of the world KFC has dropped its slogan to borrow from other brands,…

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Best KFC Advertising Campaigns

KFC uses those slogan of the competition during 48 hours

The KFC slogan remains unused, and that is why the brand has decided to use those of the competition. For 64 years, the KFC slogan was “It’s finger lickin ‘good”, a slogan they stopped using in August 2020 to show…

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Branding

Who created the Apple logo?

We analyze the history of one of the most recognized logos in the world to find out who created the Apple logo. The Apple logo has become one of the most recognized logos worldwide. The company behind the apple icon…

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Los mejores anuncios de McDonald's

The new McDonald’s packaging with minimalist illustrations

McDonald’s new packaging modernizes its line with emotionally cheerful minimalist illustrations. If at the beginning of the year Burger King surprised everyone with a redesign of its brand and packaging, now it is the turn of its competition: McDonald’s. We…

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Advertising

The Dove commercial aims to change the image of women in advertising

 #ShowUs is the latest Dove campaign that aims to change the image of women in advertising. Dove has known how to find his own path in the field of advertising. It was around 2013 that he started with a…

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Branding

Discover the fonts of the most famous brands with Logofonts

Logofonts is a project that lets us know what are the typographies of the brands in their logos. The large multinationals devote many resources to caring for their brand image. Times evolve and logos must be adapted to new technologies.…

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Branding

Great Females Graphic Designers: Paula Scher

We review the history of the Great Female Graphic Designers: Paula Scher. With Susan Kare we started a series of blog entries at telling advertising agency to talk about the great graphic designers of history. We saw that thanks to…

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Branding

Guide to choosing an effective brand name

These are the steps to follow to choose an effective brand name for our company or product. Choosing a brand name is one of those fundamental moments when we are starting a project. Either a name for a product, company…

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