Coca-Cola

Coca-Cola’s campaign seeks those reinterpretations of its logo around the world. The Coca Cola logo is one of the most iconic in the world. Over the years, it has undergone changes to meet different aesthetic needs, evolving into the iconic…

Coca-Cola’s commercial captures spontaneous moments of joy in its latest advertising campaign. Happiness is one of Coca-Cola’s leitmotifs. For more than 100 years it has emphasized the fact of enjoying and having a good time accompanied by a bottle of…

The Coca-Cola and Marvel commercial presents us with the new limited edition of collectible cans with Marvel characters. Coca-Cola’s marketing and advertising strategy often involves launching special editions of its cans. They had a great reception with the famous Coca-Cola…

Coca-Cola Foodmarks aims to be a gastronomic guide that will review gastronomic milestones related to pop culture. Coca-Cola is close to turning 140 years old, enough time to be part of numerous historical events throughout this time. From movies to…

The Coca-Cola typography has been created by Artificial Intelligence, which identified the possible letters in the Coca-Cola bubbles. Artificial Intelligence is on everyone’s lips. And like any trend, brands take advantage of its momentum to get on the bandwagon and…

Coca-Cola’s commercial presents its entire range of products in one piece directed by the director of “The Bear.” It seems incredible, but in the 130 years of Coca-Cola’s history, all of the American multinational’s brands had never converged in the…

Marketing and advertising in Women’s Football: The revolution that is changing the rules. In the world of sport, there are always historical moments that change the perception and evolution of it. Every four years, the Olympic Games and the FIFA…

The Coca-Cola commercial launched in Vietnam is titled “Faith creates miracles!” and is a tribute to the great stars of women’s football. On July 20, the Women’s Soccer World Cup begins in Australia and New Zealand. A new touchstone to…

“Masterpiece” is the title of the Coca-Cola commercial, which pays homage to works of art in one of the year’s campaigns. It’s hard to understand but advertising can still surprise us. After so many campaigns and so many creative projects,…

Coca-Cola’s global campaign builds on the success of the 2021 rebrand to evolve its platform. In 2021, the Coca-Cola brand reformulated one of its products to launch the new Coca-Cola Zero Sugar. Remade from scratch, the brand launched a product…

“Celebrating Together is Magic” is the title of Coca-Cola’s commercial for the Chinese New Year, called the Year of the Metal Tiger. After the Christmas hangover and the launch of their Christmas campaigns, brands are taking a breather to face…

Coca-Cola’s Christmas commercial is titled “Christmas Always Finds a Way” and is an homage to Christmas traditions. Christmas commercials follow one another and the big brands are premiering their ads. Lego, Disney or Sainsbury’s have already launched their Christmas campaigns;…

Coca-Cola’s campaign for the World Cup in Qatar consists of several ads that explore fan promises. One of the date of the year arrives and with it the best advertising campaigns of the brands. They all want a piece of…

This are the best World Cup commercials ever. The World Cup is the sporting event par excellence along with the Olympic Games. Everyone watching TV, internet and mobile. But a World Cup does not live only on the competition on…

The Coke Studio commercial is the premiere of Coca-Cola’s global music platform. In Coca-Cola’s marketing and advertising strategy, the brand applies the 70-20-10 investment. This consists of allocating 70% to what is considered “low risk” content, which gives benefits. 20%…