Ikea

The Ikea advert shows the emotional connection we feel with our home. Few brands have managed to build such an emotional relationship with the concept of home as Ikea. Over the years, the Swedish company has shown that its advertising…

Ikea’s new advert makes its price tag the only protagonist to anticipate the emotions yet to come. If there is one brand capable of evolving its communication without losing its essence, it’s Ikea. The Swedish brand has been delighting us…

Ikea’s advert reinforces its role in one of the most important moments of family life: a baby’s first steps. For some time now, Ikea has been running advertising campaigns that strengthen the existing bond between the Swedish brand and our…

The Ikea advert titled “Hidden Tags” encourages us to search for the label on our products to find the oldest piece of furniture. One of the great virtues of advertising is turning potential drawbacks of your product into an advantage.…

The Ikea campaign shows us a series of short films that capture intimate and fun moments of families. If there is something really difficult to achieve in advertising, it is to represent everyday life and family routines. Creatives tend to…

Ikea’s advert celebrates International Play Day with this campaign dedicated to the importance of play in children. When we talk about the future, we inevitably think about the latest news offered by brands like Apple, Tesla, Space X or ChatGPT.…

The Ikea advert encourages us to enjoy our home with its new claim: “Do try this at home.” These are delicate times for domestic economies. The increase in prices and poor forecasts make each family take a closer look at…

These are the ten best commercials of 2023 selected by Eslogan Magazine. The year is ending and it’s time to look back to see what 2023 has in store for us in terms of advertising. A year without major sporting…

Ikea’s Halloween commercial wants to eliminate those childhood terrors that have always stalked us. If there is something that undoubtedly marks thousands of children, it is fear. When we are so impressionable and vulnerable we are more likely to have…

“Life is not an Ikea catalogue” is the title of the Ikea campaign that shows us that not everything in life is rosy. Ikea’s advertising campaigns never cease to surprise. The Swedish brand is in favor of letting the subsidiaries…

The Ikea ad prides itself on being the “second best” choice for parents. A la hora de crear campañas de publicidad influye mucho la situación personal que vive el creativo/a que la realize. Con tan solo mirar los anuncios creados…

The Ikea advert has been created by the Mother agency and wants us to play to relax. Once the pandemic is subsiding globally, mental health is one of society’s workhorses. Brands try to contribute their grain of sand with comforts…

We list the best Ikea advertising campaigns. Ikea advertising campaigns never leave indifferent. The brand leaves total freedom to the creative departments of each country to carry out their advertising campaigns. With this, it has managed to segment its actions…

“The power of Order” is the Ikea advert that encourages us to have a more orderly life. Ikea Spain has just launched a new advertising campaign that will be broadcast internationally. A common practice of the Swedish multinational that leaves…

The latest Ikea commercial in the UK introduces us to a robot that fights against pollution. In the last year, sustainability has become the new workhorse for brands. Millions of euros are spent on communicating an ecological and sustainable image…