Nike50

If there is a lasting relationship in the world of advertising, that is the pairing Wieden+Kennedy and Nike. This is the story of 40 years of marketing and advertising campaigns. When in 1974 the collaboration between Blue Ribbon Sports and…

We take a look at the 10 best Nike commercials in its 50-year history. Nike is celebrating. And it is not for less, this year marks 50 years since Phil Knight and Bill Bowerman founded “Blue Ribbon Sports” to distribute…

Nike’s latest ad under the slogan “Play New” is titled “The Land of New Football” and is committed to an inclusive and diverse football. Nike continues with its “Play New” campaign focusing on those people who like sports even though…

“New Girl” is the title of Nike’s latest campaign in Japan that criticizes the disparity of opportunities between men and women. Nike continues to release pieces under its “Play New” concept. A line that is committed to overcoming those limits…

The new commercial of Nike and Rosalía as one of the protagonists encourages us to practice sports even if we are bad at it. Nike’s communication in the last 10 years had become a bit vindictive. The brand detected that,…

The Nike commercial and Maternity highlights the strength of women during their first steps as mothers. In 2020 Nike announced a new line of sportswear aimed at maternity. Under the name Nike (M), the multinational launched new pieces of maternity…

We list the five best Nike commercials of the decade. After analyzing the five best Nike commercials in all of its history, it is time to look at how Nike advertising has evolved and see how it has changed in…

Nike continues its line of “You can’t stop our voice” with “Witness The Power of Sport”, a manifesto in favor of sport power to change things. There are not many brands that turn their communication around like Nike has done…

Nike presents its new line of swimsuits with “Victory Swim” a powerful commercial to empower women. It is worthy of example what Nike is doing with its communication. It has found a line that allows it to continue growing as…

Nike surprises us again with a split-screen ad titled “You Can’t Stop Us”. Sometimes advertising surprises you again, makes you believe again and makes you fall in love again. There are advertising campaigns that mark a before and after and…

Nike takes a stand against racism after the death of George Floyd and Adidas backs it up with “For once, Don’t Do It.” George Floyd’s death has been the straw that has filled the glass. The riots have been spreading…

“Never too far down” is Nike’s motivating commercial that encourages us to come back like champions. As confinement from the pandemic is becoming more and more widespread, brands have been polishing their advertising campaigns. In the beginning, the Covid19 commercials…

Nike’s advert for the Covid19 is titled “Play for the World” and encourages us to play sports during quarantine. The advertising campaigns for Covid19 are launching as the pandemic reaches all countries. The state of alarm and confinement has taken…

Nike pays tribute to Kobe Bryant with an advertising tribute before his funeral. The death of Kobe Bryant, his daughter and the other components of the wrecked helicopter has shaken the world of sports. A loss difficult to understand for…

Go BKK by Nike is an original initiative to turn running into a game where you can get products. Thanks to the emergence of new technologies we have been able to see new ways of interacting with users. One of…