Shakira’s ad for Sabritas and Lay’s is a fast-paced chase where the singer escapes all the stress. In Mexico, the Sabritas brand of potatoes is the equivalent of the Lay’s brand in other countries. The brand owned by PepsiCo is…
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This week begins the Cannes Advertising Festival, the festival par excellence of advertising. For yet another year, the Cannes Advertising and Creativity Festival is once again the focus of attention in the advertising world. It is here where the prizes…
Read More »The Burger King commercial is a tongue-in-cheek story about the will of the brand as opposed to that of the consumer. If we had to name an iconic Burger King product, it would undoubtedly be the Whopper. The rival par…
Read More »The Ikea ad prides itself on being the “second best” choice for parents. A la hora de crear campañas de publicidad influye mucho la situación personal que vive el creativo/a que la realize. Con tan solo mirar los anuncios creados…
Read More »The Heinz commercial tells us the funny anecdotes made by the most fanatical consumers of the brand. If there is a brand that has been able to become transversal and known throughout the world thanks to pop culture, that is,…
Read More »Apple’s commercial about privacy follows the steps of previous campaigns with absurd but very real humor. Every year, Apple launches advertising campaigns dedicated to highlighting the privacy of its devices. Last year he surprised with Nick Mohammed (“Ted Lasso”) as…
Read More »The Citroën campaign generates through artificial intelligence paintings of the great French artists and the brand’s cars. Artificial intelligence has burst onto the creative scene and is called to be a “game changer” in the world of marketing and advertising.…
Read More »Amazon’s ad is titled “Every Day Better” and emphasizes consumer reviews on products. Since the emergence of the e-commerce giant Amazon, reviews have always been a reliable source when it comes to consulting about the quality and/or usability of the…
Read More »Dove’s commercial follows the campaign to faithfully represent women in video games. In the world of video games and gaming, 74% of women do not feel represented in female characters. It’s a sector that has historically hypersexualized them, and despite…
Read More »The Lacoste commercial celebrates the 90 years of the brand and how it has impacted society. Lacoste turns 90. The mythical brand of the crocodile is one of the most influential brands in modern society and to celebrate it he…
Read More »The Google commercial is titled Loretta and it is a story that impacts us due to its rawness and emotion. Voice assistants are in most houses. They are ideal objects to give away, small, easy to install and that can…
Read More »The “Mother” commercial for Mother’s Day is made by “Heroes de Hoy” platform made up of LaLiga, Iberia, Repsol, Orange and DAZN. Sunday is Mother’s Day, an especially prolific day for creatives, who can show off new and surprising creative…
Read More »The New York Times commercial is a clever campaign reminiscent of the award-winning “The truth is worth it.” In 2019, the New York Times “The truth is worth it” campaign was selected as the best commercial of the 2019https://en.esloganmagazine.com/ten-best-commercials-of-2019/ at…
Read More »The advert for the premium brand Belvedere Vodka shows Daniel Craig dancing to convey the brand’s values. In the alcoholic beverages sector, we find some premium brands that do not hesitate to hire great filmmakers and actors to direct their…
Read More »“Saving Britain Serious Money” is the title of the MoneySuperMarket commercial starring Judie Dench. At Eslogan Magazine we are fans of MoneySuperMarket commercials. The insurance price comparison platform has run some of the most original advertising campaigns in recent years.…
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