Lego’s advert marks the start of the Danish brand’s 90-year history celebration. Lego, the popular brand of building blocks, turns 90. It seems like yesterday when Ole Kirk Christiansen, a carpenter born in Billund, Denmark, created a company dedicated to…
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If there is a lasting relationship in the world of advertising, that is the pairing Wieden+Kennedy and Nike. This is the story of 40 years of marketing and advertising campaigns. When in 1974 the collaboration between Blue Ribbon Sports and…
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These are all the Grand Prizes that have been awarded at the Cannes Lions Advertising Festival. For yet another year, the Cannes Festival of Advertising and Creativity rewards the best advertising campaigns of the year. The popular international creativity and…
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The advert for La Fallera wants to show the world the authentic Valencian recipe for paella. Paella is undoubtedly the most well-known dish in Spain internationally. Tourists line up to taste such a succulent delicacy and try to replicate the…
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Absolut’s advertising campaign immerses us in the refreshing world of cocktails. Talking about Absolut is talking about a brand considered top in the world of advertising. His celebrated “Absolut Perfection” campaign is considered the longest-running advertising campaign in history. A…
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Apple’s advert debuts the new model of the Macbook Air presented at WWDC. Apple kicked off the Apple Worldwide Developers Conference (WWDC) with a Keynote dedicated to the software of its products. But in between, he presented us with the…
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We take a look at the best adverts of 2022 and the best ad campaigns of the year so far. Arriving at the equator of 2022, it is time to look back and take stock of what the year has…
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The Lego advert is a fun story about breaking the rules titled “Brick the Rules.” Lego’s ability to adapt to new times and trends is admirable. In an increasingly digital world, the brand has known how to find its space…
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Volkswagen’s advertising campaign presents its new electric models parodying Hollywood movies. The automotive industry is fully embracing electric technology. Always in tow of Tesla, which was the first brand to clearly bet on having 100% electric vehicles. And this new…
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Beyond Meat and Kim Kardashian places the popular influencer as chief flavor consultant. If there is a public figure who has managed to combine the facet of entertainment, influencer and businesswoman, that is, without a doubt, Kim Kardashian. The television…
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We take a look at the 10 best Nike commercials in its 50-year history. Nike is celebrating. And it is not for less, this year marks 50 years since Phil Knight and Bill Bowerman founded “Blue Ribbon Sports” to distribute…
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Nivea’s commercial in conjunction with Liverpool encourages men to talk about their mental health. Mental health is becoming the protagonist of advertising campaigns for many brands. Society is evolving and we are opening up to talk about our mental problems.…
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Volkswagen’s commercial makes use of Star Wars imagery to promote its ID-Buzz electric model. Volkswagen and Star Wars have a special relationship. Not surprisingly, one of the best Volkwsagen adverts is the one starring a little Darth Vader wanting to…
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The Coke Studio commercial is the premiere of Coca-Cola’s global music platform. In Coca-Cola’s marketing and advertising strategy, the brand applies the 70-20-10 investment. This consists of allocating 70% to what is considered “low risk” content, which gives benefits. 20%…
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Just Eat and Katy Perry have carried out the latest advertising campaign for the popular food delivery brand. Just Eat popularized its latest advertising campaign in 2020 which featured Snoop Dogg. Under the slogan “Did somebody say”, the artist popularized…
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