TikTok’s commercial for the Euro 2020 is a fun overlay of real images with videos from the app. In the wake of the pandemic, TikTok usage grew exponentially around the world. What was once a net for pre-teens doing dances…
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Who created the McDonald’s logo? We review the history and origin of the McDonald’s logo. If we talk about the yellow “M”, you will surely know what brand it is. That’s why the McDonald’s logo is one of the ten…
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We look at the best commercials of 2021 and the best advertising campaigns of the year so far. We have reached the middle of the year and we have to take stock of what 2021 has brought us. The year…
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France TV’s commercial to promote the Tokyo Olympics is a fantastic Japanese-style animated piece. The Tokyo Olympics are just around the corner. But the most followed event around the world, which has already been postponed by Covid19, is still embroiled…
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The shocking campaign of the NGO Sandy Hook Promise alerts on the mental health of adolescents with “The Kids Are Not Alright” Following the massacre at Sandy Hook Elementary School in Newtown, Connecticut, United States, the NGO Sandy Hook Promise…
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“Say With M”, McDonald’s creates an alphabet from its logo and its packaging. The use of brand packaging to create letters and words is one of the most used practices in advertising. There are quite a few examples, the most…
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“Welcome Back” is Guinness’ emotional ad to celebrate the reopening of pubs in the UK. The pandemic and confinement are slowly coming to an end. The return to normality is being carried out in a staggered manner, opening those services…
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“The Mess We Miss” is the Pepsi commercial that indicates those behaviors before the pandemic that we will have to change in the future. Little by little, many countries are vaccinating their inhabitants and, little by little, normality is returning…
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The new commercial of Nike and Rosalía as one of the protagonists encourages us to practice sports even if we are bad at it. Nike’s communication in the last 10 years had become a bit vindictive. The brand detected that,…
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Lacoste and Polaroid have made a cobranding launching a new collaborative collection. For some time now, it is common to see how brands collaborate with each other. We have recently seen the case of Adidas and Lego sneakers and now…
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The #PrideSkill movement launched by P&G wants to facilitate the search for LGTBI professionals by companies. P&G is one of the brands that always seek to reflect diversity in society. Dedicate efforts to promoting discussions that address different areas of…
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Ikea’s latest advertising campaign is titled “Mama Bear”, a mother bear who encourages us to be more sustainable at home. Brands have long turned to sustainability. They have found a purpose, to help the planet, that improves the user’s perception…
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Barbie’s commercial “A Doll Can Help Change The World” highlights how playing with dolls helps children develop empathy. Mattel’s twist to repositioning its most popular brand, Barbie is worthy of study. They have emerged as standard bearers of the movement…
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The Nike commercial and Maternity highlights the strength of women during their first steps as mothers. In 2020 Nike announced a new line of sportswear aimed at maternity. Under the name Nike (M), the multinational launched new pieces of maternity…
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“Thank you mom and mom” is the title of the emotional Doritos commercial in honor of LGTB mothers. If there is a brand that is focused on the LGTBI community, that is, without a doubt, Doritos. Since 2015, the multinational…
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