AdvertisingBest Commercials of 2023

Best Commercials of 2023 until now

These are the best commercials of 2023 to date

The Best Commercials of 2023

We take a look at the best commercials of 2023 and the best advertising campaigns of the year so far.

The year advances and it is time to take stock of what it has brought us in terms of advertising. A year in which at the moment no advertising campaign stands out above the others but where all border on a high level of quality.

As every year, at Slogan Magazine we have made a selection of the best commercials of 2023; just like we did with the best commercials of 2022. Below we leave you with the complete list of the best advertising campaigns of the year and, at the end of 2023 we will make a selection of the best commercials of the year.

The best commercials of January 2023

Purina – It’s Great to be a Cat!

“It’s great to be cat!” is the title of the Purina commercial created by the AFG agency and produced by Craft Worldwide. It has been directed by Marco Grandia collaborating with the Inkubus studio, in charge of the animation.

Read our review

Apple – Privacy on Iphone

“A day in the life on an average’s person data” is the title of Apple’s commercial. In it he tells us a normal day in the life of Nick Mohammed, the famous actor from the series “Ted Lasso”.

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The North Face – We Always Have Your Back

“We Always Have Your Back” is the title of the North Face commercial. It has been created by the creative agency B-Reel in collaboration with director Anton Tammi and production company Pine.

Read our review

McDonald’s – Deals Stuck in Time

“Deals stuck in time” is the title of the McDonald’s campaign created by the Nord DDB agency in Sweden. The idea? That users can recover old offers of McDonald’s products and apply them today.

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Coca-Cola – Celebrating Together is Magic

“Celebrating Together is Magic” is the title of Coca-Cola’s commercial for the Chinese New Year. An animated piece of enormous invoice that represents the typical customs of that day.

Read our review

Mint Mobile – ChatGPT Ad

The Mint Mobile commercial is the first commercial created with artificial intelligence. The mobile operator owned by Ryan Reynolds makes use of the popular actor to narrate the creation of these ads with his peculiar style.

Read our review

The best commercials of February 2023

McDonald’s – Food Truck Billboard

“Foodtruck Billboard” is McDonald’s campaign to present its new hamburger “Craft Chicken Burger”. It has been created by the Nord DDB agency in Stockholm and is a nod to the street food culture that is so fashionable these days.

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Phillips – Real Picture

The Philips campaign entitled “The Full Picture” wants to vindicate the branch of the company dedicated to medical devices. And he does it with a moving campaign that brings together a radiologist and his former patient.

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Renault – Remember how much you loved electric cars

“Remember how much you loved electric cars” is the title of the Renault campaign that directly appeals to the nostalgia of generation X (1969-1980) and millennials (1981-1993). . And it is that at the time the only way to play with electric cars was through the popular slot game “Scalextric”.

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Dunkin’ Donuts – Ben Affleck Super Bowl

“Dunkin’ Drive-Thru” is the advertisement for Dunkin Donuts starring Ben Affleck. Undoubtedly one of the actor’s favorite establishments, since it is not difficult to find him buying his famous Donuts.

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Amazon – Saving Sawyer

“Saving Sawyer” is the title of Amazon’s Super Bowl commercial that tells us the emotional story of a dog and his family during confinement. The piece begins by reminding us of what we are experiencing in a pandemic, teleworking from home and children studying in online classes.

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Workday – Rock Star

“Rock Star” is the title of the Workday commercial featuring Ozzy Osborne and other great artists. The North American human resources company has thrown all the meat on the grill for its advertising campaign that will be broadcast at the Super Bowl.

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Doritos – Jack’s New Angle

“Jack’s new angle” is the title of Doritos’ Super Bowl commercial. Previously, the brand released teasers where the producers were looking for a new hit for the brand. The piece tells us the story of rapper Jack Harlow when he runs out of ideas to compose his next big hit.

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Paramount+ – Stallone Face

“Stallone Face” is the title of the Paramount+ ad starring Sylvester Stallone. It falls under the creative umbrella “A Mountain of Entertainment” that the brand launched in 2021. It was produced by the Droga5 agency, produced by O Positive and directed by David Shane.

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Samsung – Behold

“Behold” is the title of Ridley Scott’s short for Samsung. It has been written by his son, Luke Scott and produced by RSA Films. The four-minute piece tells us the story of a young man who, leaving a hostile environment, finds peace in nature and contact with a horse.

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PopCorners – Breaking Bad Super Bowl Commercial

The Pop Corners ad has brought together the two Breaking Bad stars: Jesse Pikman and Walter White. His mission? Prepare other quality merchandise for one of their distributors, Tuco Salamanca, who also returns played by Raymond Cruz.

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SquareSpace – The Singularity

“The Singularity” is the title of Squarespace’s Super Bowl commercial. The actor will star in an ad for the Super Bowl again since in 2017 he starred in the one for Snickers chocolates.

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The best commercials of March 2023

PETA – Sing Along With the Animals at Red River Farm

PETA denounces child abuse with “Sing Along With the Animals at Red River Farm”, a campaign created by the British agency House 337, produced by BlinkInk and directed by Will Wightman.

Read our review

Heineken – Just Another Night Out

“Just Another Night Out” is the title of the Heineken campaign carried out by the agency Le Pub Brasil and its Le Garage division, dedicated to gaming and innovation. It has been directed by award-winning French filmmaker Frederic Planchon and shot in Brazil.

Read our review

Adidas – The Ridiculous Run

“The Ridiculous Run” is the title of the Adidas ad about the insecurity women feel when going out for a run. It has been made by the TBWA Neboko agency and is a caricature of the security measures that many women must take before going for a run.

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Apple – The New Airpods Pro

“Quiet the Noise” is the title of Apple’s ad to announce the Airpod Pro. It was produced by the TBWA\Media Arts Lab agency and directed by the Megaforce directors, authors among others of Burberry’s advertising campaigns.

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Volkswagen – The Hand

“The Hand” is the title of the Volkswagen commercial made by the DDB agency and produced by Lee Films. It will be broadcast at a European level to communicate the launch of the new SUV models of the German brand: The T-Roc, T-Cross and Taigo.

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Corona – Unfilter México

“Unfilter México” is the title of the Corona ad made by the Gut agency. It stars Emmanuel Chivo Lubezki, the famous Mexican cinematographer who has won an Oscar in three editions.

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Guinness – Holding out for a Zero

“Holding out for a ZERO” is the title of the Guinness ad created by the Abbott Mead Vickers BBDO agency, the brand’s lead agency since 2001. The campaign aims to reinforce the 0.0 variety of the Irish brewer.

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Dove – Turn Your Back on Bold Glamour

“Turn Your Back on Bold Glamour” is the title of Dove’s campaign against the use of beauty filters on TikTok. The idea is to make the community aware that the use of these filters diminishes the confidence of the young women who use them.

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Coca-Cola – Masterpiece

“Masterpiece” is the title of the Coca-Cola commercial created by the Blitzworks agency. It has been directed by Henry Scholfield, produced by Academy Films, and post-production by Electric Theater Collective.

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The best commercials of April 2023

Virgin Media – It’s Playtime

“It’s Playtime” is the title of the Virgin Media advert made by the agency Publicis Dublin, produced by Antidote Films and post-produced by Freefolk.

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Kinokuniya – Time to Read

“Time to Read” is the title of the campaign carried out by Saatchi&Saatchi Middle East for the bookstore of the Japanese chain Kinokuniya in Dubai. The idea? show how many books could be read with the time we spend on social networks.

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Money Super Market – The Money SuperSeven

“Saving Britain Serious Money” is the title of the MoneySuperMarket advertisement produced by the London agency New Commercial Arts and directed by John Madden.

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Heineken – The Ghosted Bar

“The Ghosted Bar” is the Heineken action carried out by the Le Pub agency in Singapore and Malaysia. It refers to the term “Ghosting” that is used in dating. Thus, Heineken wants to highlight not only a trend, but a very entrenched behavior.

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IcelandAir – Easy to stop, hard to leave

“Easy to stop, hard to leave” has been carried out by the Pablo London agency and produced by Somesuch. He tells us the story of Oliver, who is missing when boarding his stopover in Iceland on his way to Paris.

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Dove – Injectable Billboard

“Injectable Billboard” is the title of the Dove billboard produced by the agencies Ogilvy Toronto and DAVID Miami. Follow the brand’s communication strategy to make beauty accessible to everyone and denounce the ideals of beauty that society imposes on us.

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K-Lynn – Self Check Out

“Self-Check Out” is the title of the campaign for the lingerie brand K-Lynn carried out by the Leo Burnett Dubai agency. The case study shows us that 40% of Arab women have never had a mammogram. To motivate users to perform a simple five-minute self-examination; the brand has weighed up the more than 60 minutes they spend buying clothes online.

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Adidas – Running Needs Nothing But You

“Running Needs Nothing But You” is the title of the Adidas campaign carried out by the agency TBWA\NEBOKO and produced by Anorak Film. With it, the German firm intends to empower the new generations so that they can meet their objectives.

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The best commercials of May 2023

Nissan – Enjoy the Powerfully Peaceful ARIYA

“Enjoy the Powerfully Peaceful ARIYA” is the title of Nissan’s commercial for the Lofi Girl channel. Google, the Mayda agency have collaborated in its creation and the animation has been in charge of the Titmouse studio.

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The New York Times – More of Life Brought to Life

“More of life brought to life” is the peculiar title of the New York Times advertisement made by the Droga5 agency. It is an ingenious advertising campaign that tries to relate different topics that are far removed from each other in order to have a global vision of how the world today works.

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Heroes de Hoy – The Mother

“Mother” is the title of the commercial created by “Heroes de Hoy”, made by the DDB agency and produced by Landia and Birth. It intends to demonstrate with a positive message that it is possible to combine elite sport and motherhood. And it is that many professional athletes suffer discrimination and the bankruptcy of their professional aspirations when they become pregnant.

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Lacoste – Impossible encounters

“Impossible encounters” is the title of the Lacoste commercial to celebrate its 90th anniversary. The campaign has been carried out by the BETC agency and produced by Colors. It wants to represent the values of French elegance, creativity and reinvention of the brand for so long.

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Dove – Cinthia’s Battle

Dove’s commercial is titled “Cinthia’s Battle” and is another installment of “Real Virtual Beauty”, the campaign that aims to avoid the hypersexualization of female characters in video games in pursuit of avatars that are more faithful to reality.

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Citroën – The French reconnection

“The French reconnection” is the title of the Citroën campaign created by the agency VMLY&R Lima. It aims to inform young Peruvians that the Citroën brand originates from France. To do this, using artificial intelligence, it has created pictorial works of the great French artists with a car of the brand in them.

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BMW – The Calm

“The Calm” is the title of the BMW shortfilm premiered at the Cannes Film Festival. It stars actresses Pom Klementieff (“Guardians of the Galaxy”) and Uma Thurman (“Kill Bill”), directed by Sam Hargrave (“Avengers: Endgame”) and the soundtrack by Hanz Zimmer.

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Doritos – Triangle Tracker

The idea behind Doritos’ “Triangle Tracker” is simple: to track every triangle that we come across in our day-to-day lives. The objective was to reach generation Z, an audience that is very difficult to impact through traditional advertising. The Doritos campaign was created by the agency Goodby Silverstein & Partners.

Read our review

Apple – The Waiting Room

“The Waiting Room” is the title of the Apple commercial made by the agency TBWA Media Arts Lab. It has been directed by Craig Gillespie and the actress who narrates the piece is Jane Lych, actress of the series Glee.

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Netflix – User Generated Action Scenes

“User Generated Action Scenes” is the title of the Netflix TikTok campaign created by agency BBDO Bangkok. The premise is clear, and it is that the rise of short videos such as Instagram Reels, YouTube Shorts or TikTok are managing to capture the attention of users. This short format is prevailing over the long-term format such as Netflix series and/or movies.

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The best commercials of June 2023

Heinz – It Has To Be Heinz

“It Has To Be Heinz” is the title of the Heinz commercial made by Wieden+Kennedy New York. In it we see some of the craziest actions that have been carried out by fans of the brand around the world that are “based on true events”. The reflected situations have been discovered on networks such as TikTok, Instagram or Reddit.

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Volkswagen – Blind Spot

“Blind Spot” is the title of the Volkswagen action carried out by Ogilvy South Africa. He wants to raise awareness about the use of the “blind spot”, that point at which drivers lose side vision in their mirrors. To remedy this, Volkswagen is introducing its IQ Drive technology, a blind-spot monitor designed to detect hazards that may be less visible to the driver.

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Ikea – Proudly the Second Best

“Proudly the second best” is the title of the Ikea commercial created by the DAVID Madrid agency with INGO Hamburg. In it, it shows the brand’s support for the daily work that parents do with their children and how proud they are of them.

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Pepsi – Press Play on Summer

“Press Play on Summer” is the title of the Pepsi commercial with Bad Bunny intended for the US market. It has been co-directed by Dave Meyers and Mia Barnes and the choreography has been the work of Sherrie Silver. The brand also promotes its collaboration with Apple Music and in which free subscriptions to Apple’s music platform can be obtained.

Read our review

McDonald’s – AI Advertising

McDonald’s advert made with ChatGPT has stoked its rival, Burger King to fight back. And it is that one of the great uses of artificial intelligence is to solve doubts thanks to its capacity for analysis; examining the contents and documents on the internet.

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Sabritas – The Great Escape

“The Great Escape” is the title of Shakira’s commercial for Sabritas and Lay’s made by the Isla agency and produced by Rebolución. The piece gives continuity to the brand’s motto: “Pleasure comes first” and for this she does not hesitate to create a spectacular advertising piece.

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Heineken – Heineken 150th anniversary

“Heineken 150th anniversary” is the title of the Heineken commercial made by the LePub agency and produced by PrettyBird UK. A campaign inspired by the words of founder Freddy Heineken; which stressed that he did not sell beers but “Gezelligheid”. A Dutch word to describe the “good times” we had.

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Apple – The Great Escape

“The Great Escape” is the title of the Apple commercial created by the agency TBWA Media Arts Lab, Apple’s parent agency. It has been produced by Stnk and directed by the German filmmaker Sinan Sevinç.

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Coca-Cola – Faith Creates Miracles!

“Faith Creates Miracles!” is the title of Coca-Cola’s commercial for the Women’s World Cup in Australia and New Zealand. It has been released in Vietnam, in honor of the famous player Huynh Nhu, chosen as one of the brightest stars on the current scene and a celebrity in her country.

Read our review

The best commercials of July 2023

Orange – La Compil des Bleues

“La Compil des Bleues” is the title of Orange’s commercial for the Women’s World Cup. It has been made by the creative agency Marcel and produced by Prodigious. The idea is to break down the prejudices that accompany women’s football and support the French players before the World Cup.

Read our review

Deutsche Telekom – Share With Care

“Share With Care” is the title of the Deutsche Telekom commercial made by the agency adam&eve Berlin. He wants to denounce the dangers of publishing photos of children and adolescents on social networks and for this they have used DeepFake technology to carry out an impressive campaign.

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Apple – Hurricane Ramirez vs. La Piñata Enchilada

“Hurricane Ramirez vs. La Piñata Enchilada” is the title of the Apple commercial created by the agency TBWA\Media Arts Lab LATAM and directed by Los Pérez. The piece lasts 14 minutes and is a fun story about how a piñata becomes a threat to the population. Everything changes when “Huracán Ramírez”, a Mexican wrestling fighter has to face the threat.

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Fiat – Operation No Grey

“Operation No Grey” is the title of the Fiat commercial that kicks off the new business strategy that will stop making more gray cars. The famous Italian car brand thus embraces the idiosyncrasies of the Italian country: Joy, passion, optimism, love and life. Some values where gray has no place.

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Peugeot – Drawn by attracion

“Drawn by attracion” is the title of the Peugeot commercial made by the Parisian agency Open and produced by Movie Magic International. The piece tells us a love story between a street security camera and the new Peugeot 308; and how it follows the vehicle throughout the city, interacting with people, animals and other urban elements.

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Adidas – Play Until They Can’t Look Away

“Play Until They Can’t Look Away” is the title of the Adidas commercial for the Women’s World Cup. It has been produced by the TBC agency and is a celebration of the new generation of players who combine strength and creativity.

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Nike – What the Football

“What the Football” is the title of Nike commercial for the Fifa Women’s World Cup. It has been created by the Wieden+Kennedy agency and aims to set the stage for the paradigm shift in the world of football.

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Lays – Taste of Greatness

“Taste of Greatness” is the title of Lays commercial for the Women’s Soccer World Cup. The Official Sponsor of the US National Team wants to showcase the greatness of women’s soccer to inspire the next generation of women.

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Makro – Life Extending Stickers

“Life Extending Stickers” is the title of the Makro labels placed on the pieces of fruit. Depending on the degree of maturation, the label will give us some advice on what to do with it. For example, if a banana is very ripe we can make cakes. Or if a papaya is very green we can combine it with a lemonade.

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Axa – Being a woman shouldn’t be a risk

“Being a woman shouldn’t be a risk” is the title of the Axa commercial created by Publicis Conseil, produced by Grand Bazaar and directed by Madeline Clayton. The campaign defines the problems that a woman faces in her entire life for the mere fact of being one; and the piece shows different situations in women from all over the world.

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The best commercials of August 2023

Hyundai – Goal of the Century

“Goal of the Century” is the title of Hyundai commercial for the Women’s World Cup. It has been developed by the agency Jung von Matt Sports and portrays the unknown history of women’s football, from its beginnings to the present day.

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Pepsi – Pepsi Freestyle

“Pepsi Freestyle” is the title of Pepsi commercial to celebrate 50 years of hip hop. The brand has released a previously unreleased song from rapper The Notorious B.I.G. discovered in 1997 and which refers to Pepsi.

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Maximum Effort – Alf

Alf returns in a series of commercials made for the Maximum Effort network, owned by Ryan Reynolds. The most beloved alien of the North American sit-coms returns to star in different commercials in the form of a sketch.

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The best commercials of September 2023

Zara – Back to Work

“Back to Work” is the title of the Zara commercial created by the agency Bright Young Things, produced by Prodn and directed by Jordan Hall. The campaign aims to address returning to work to present its new men’s clothing line and does so with a specific tone and approach.

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Leboncoin – Le Trott Finder

“Le Trott Finder” is the title of the Leboncoin action carried out by the DDB agency in Paris. The idea is to take advantage of the market opportunity to target those Parisians who decide to sell their electric scooters. It is estimated that more than 400,000 Parisians own a scooter.

Read our review


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